Tien definities voor content-marketing

  • 2 min. leestijd
  • 08 april 2014

Content-marketing is waar de discussie van vandaag de dag over gaat. Marketeers tikken erop los en het ene na het andere artikel verschijnt online. Blogs over het maken van goede en deelbare content, succesvolle cases, uitgebreide omschrijvingen van het onderwerp. Eén ding is zeker: het onderwerp content-marketing levert genoeg content op.

Toch is het af en toe fijn om naast die enorme hoeveelheid aan blogs, infographics en Slideshares weer even helder te krijgen wat content-marketing precies inhoud. Daarom; tien definities van de ‘goeroe’s’ die in een paar zinnen de kern duidelijk maken!

content-marketing definities

  • Joe Pulizzi – Oprichter Content Marketing Institute
    “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
  • C.C. Chapman & Ann Handley – Auteurs Content Rules
    “Content marketing is anything a company creates and shares to tell their story. It is conversational, human and doesn’t try to constantly sell to you.”
  • Rebecca Lieb – Auteur Content Marketing: Think Like a Publisher
    “It’s a pull strategy – it’s the marketing of attraction. It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.
  • Dan Blank – Oprichter We Grow Media
    “Content marketing is engaging with your community around an idea instead of a product. What it is to try to serve the community first, and sharing information, ideas and experiences that benefit others without directly asking for anything in return.”
  • Susan Gunelius – Auteur Content Marketing for Dummies
    Content marketing is the process of indirectly and directly promoting a business or brand through value-added text, video, or audio content both online and offline.
  • Content Marketing Association
    “Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.”
  • LVB Networks
    “Content-marketing is een goed verhaal goed vertellen.”
  • Barry Graubart – Oprichter Content Matters
    “Content marketing is an approach by which companies seek to author and/or share contextually relevant content to create or reinforce their brand messaging. When done effectively, content marketing is not done in direct support of a sales process, but rather by positioning a company or individual within a space.”
  • Jason Falls – Oprichter Social Media Explorer
    “Content marketing is using any type of content to attract an audience you wish to market to. Capturing their attention through great content gives you the opportunity to present calls-to-action to them to purchase or try your product or service.”
  • Seth Godin 
    “Content marketing is the only marketing left.” “Teaching your customers and giving your customers the resources to believe you is new marketing. They become a fan of yours because you teach them something that makes them feel better about the world.”

Mist hier een duidelijke definitie? En hoe zou jij content-marketing definiëren? Laat het ons weten via Facebook of Twitter!



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